The creation of all our garments begins with an idea that, to be realized, requires lengthy planning. The hub of this creative journey is our Prototyping Department. That department serves as the crucial link between design and production. Prototyping starts with sketches from the design department and translates them into tangible, wearable pieces... Read more
Matelassé, a French term meaning “quilted” or “padded”, is an extraordinary textile technique known for its elegance, comfort and refinement. Matelassé was born in France in the mid-18th century during the reign of Louis XVI, where it was mainly used in production of blankets and upholstery. Its unique aesthetic quickly gained prominence ... Read more
In Shaft Jeans for three generations we have dedicated great attention and care to the research and development of new materials and special processes to embellish and make our garments unique. We use top quality artisan craftmanships in collaboration with expert Italian companies in the sector. One of these is FLOCKING, a decorative technique in … Read more
Historic denim brand, Shaft Jeans was born in Montpellier in the 1960s and was acquired in May 2004 by the Florentine entrepreneur Francesca Bacci. Francesca Bacci had already over 20 years of experience in the family business, which for decades had been producing clothing made with American denim directly imported from Cone Mills (at the … Read more
The shirt is often considered an elegant garment to be worn only for special occasions. If we are interested in wearing the shirt, then we can consider the one in jeans. Let’s see how to match the shirts and which are the most suitable for each physicality and occasion. Tone-on-tone denim One of the most … Read more
It is not true that those who are curvy cannot wear jeans, especially if they are tight. The important thing is to know how to match the trousers in the right way so that you can enhance yourself. The fashion of the moment: palazzo jeans Soft and straight on the legs, the palazzo trousers are … Read more
Although they may seem like a recent invention, shorts were born in the late nineteenth century. Initially they were used as a garment for schoolchildren’s uniforms; only in the twentieth century they become part of the adult wardrobe. Their evolution The first woman who wore shorts was the tennis player Alice Marble in 1933. This … Read more
When we talk about “blue jeans” today, each of us has a clear idea of ??what color we are referring to. By now this is a real iconic color, like “mint green” or “blue sky”. Not everyone knows the story behind this color: in fact, jeans, being made of cotton, would be white; the classic … Read more
Fashion is an expression of our personality, we must go along with it. It is therefore not certain that a garment that fits us perfectly can be the right one for us. Let’s see which pants to wear based on our style. Elegant classic If, despite you living in the century of technology and innovation, … Read more
The history of cotton goes back thousands of years. The first signs of its presence date back to 9000 years ago. It was in that remote period that the first seeds of the plant were found in the Indus valley. It is a plant found on many continents, including America, where the Maya, the Aztecs … Read more
The heat is approaching, and with it the desire to uncover the legs. The undisputed protagonists of the summer season are therefore the shorts. There are different shapes, lengths and materials. Let’s see them together and understand which model is best suited to each body. 1. Bermuda When we want to wear shorts without sacrificing … Read more
The Seventies were a very complex decade on a historical level. The Cold War brought a climate of economic and political uncertainty. At the same time it was the decade of some great social revolutions: it was on December 18, 1970 that the divorce law came into force. Furthermore, feminist protests and protests for equal … Read more
Violence against women is today one of the hottest issues on which we must clash and focus our attention. Denim Day was born with the intention of fighting so that this cruel gesture can become a distant memory. How it was born The initiative was born as a sign of protest against a sentence of … Read more
The world of fashion is not always eco-sustainable: very often, in fact, thousands of liters of water and chemical dyes rich in heavy metals are used to produce an item of clothing. Moreover, these forms of pollution are accompanied by a waste of clothing: we are talking about fast fashion, or “disposable” garments. Despite this, … Read more
As the famous designer Mary Quant would say “jeans are the greatest invention of all time”: actually, jeans have always and (perhaps) forever been part of the wardrobe of everybody: young and old, low cost or luxury, casual or elegant, each of us can find the right jeans for every occasion and for any age … Read more
Denim trousers are a real must have in the male wardrobe: not only for a casual look, but, with the right combinations, they are suitable for the most varied activities. Let’s see the most suitable models for every occasion. For a comfortable look For an everyday, comfortable and versatile look, we must choose jeans models … Read more
December has arrived and Christmas Day is getting closer and closer. There are those who have been carrying on with gifts for weeks, and those who always wait for the last minute. Despite the difficulties that 2020 has brought into our lives, we still have at least one certainty: being close to the people we … Read more
Below is the interview with Letizia published on SUPER, the digital platform owned by Pitti Immagine, a leader company in the organization of trade fairs, communication events and in the world of fashion. You can find the interview in Italian at this link. Impalpable and careful to the environment. Word of Shaft Jeans Shaft Jeans … Read more
From France to Italy Today Shaft Jeans is an important benchmark in Made in Italy premium denim business. Let’s see together the story and the manifesto of the company. The brand was born in 1964 in Montpellier, exactly from a French craftsman named Mr Shafir. At the beginning of 1968 the brand arrived in Italy during a period of social … Read more
