The creation of all our garments begins with an idea that, to be realized, requires lengthy planning. The hub of this creative journey is our Prototyping Department. That department serves as the crucial link between design and production. Prototyping starts with sketches from the design department and translates them into tangible, wearable pieces... Read more
Matelassé, a French term meaning “quilted” or “padded”, is an extraordinary textile technique known for its elegance, comfort and refinement. Matelassé was born in France in the mid-18th century during the reign of Louis XVI, where it was mainly used in production of blankets and upholstery. Its unique aesthetic quickly gained prominence ... Read more
In Shaft Jeans for three generations we have dedicated great attention and care to the research and development of new materials and special processes to embellish and make our garments unique. We use top quality artisan craftmanships in collaboration with expert Italian companies in the sector. One of these is FLOCKING, a decorative technique in … Read more
Cold or warm, dark or light colors: not all shades are suitable for us; some enhance our figure and others penalize it. To understand which colors is the best for you, we must rely on color harmony, that is the study of the colors that give us the most. Each of us, according to our … Read more
The shirt is often considered an elegant garment to be worn only for special occasions. If we are interested in wearing the shirt, then we can consider the one in jeans. Let’s see how to match the shirts and which are the most suitable for each physicality and occasion. Tone-on-tone denim One of the most … Read more
Summer has now arrived, and with it, in addition to the beautiful days to spend outdoors, the scorching heat has arrived. Let’s find out how to deal with it with taste fabrics. Cotton: the king of fabrics One of the most used fabrics in the world is definitely cotton. Versatile and comfortable fabric, it is … Read more
For Italy this year, and more particularly this week, have been very important. To honor the victory of the “Azzurri” too, we have decided to retrace the history of the colors of our flag (green, white and red) but in a fashion key. Green Symbol of hope, this color, being a secondary color, in the … Read more
It is not true that those who are curvy cannot wear jeans, especially if they are tight. The important thing is to know how to match the trousers in the right way so that you can enhance yourself. The fashion of the moment: palazzo jeans Soft and straight on the legs, the palazzo trousers are … Read more
When we talk about “blue jeans” today, each of us has a clear idea of ??what color we are referring to. By now this is a real iconic color, like “mint green” or “blue sky”. Not everyone knows the story behind this color: in fact, jeans, being made of cotton, would be white; the classic … Read more
The history of cotton goes back thousands of years. The first signs of its presence date back to 9000 years ago. It was in that remote period that the first seeds of the plant were found in the Indus valley. It is a plant found on many continents, including America, where the Maya, the Aztecs … Read more
Violence against women is today one of the hottest issues on which we must clash and focus our attention. Denim Day was born with the intention of fighting so that this cruel gesture can become a distant memory. How it was born The initiative was born as a sign of protest against a sentence of … Read more
The world of fashion is not always eco-sustainable: very often, in fact, thousands of liters of water and chemical dyes rich in heavy metals are used to produce an item of clothing. Moreover, these forms of pollution are accompanied by a waste of clothing: we are talking about fast fashion, or “disposable” garments. Despite this, … Read more
Today it is one of the trendy models in both the male and female wardrobe, but the origins of this model are so far from fashion world: we are talking about the Chinos model, a real must in the wardrobe of fashion lovers. The origins The origins of this model are very distant from the … Read more
Although today trousers are an extremely popular item of clothing in the women’s wardrobe, for many centuries, it was considered scandalous to wear them. Let’s retrace the story of how women, after many struggles and courage fights, were able to freely wear this garment. The birth of trousers The first forms of trousers date back … Read more
Fashion is not a topic on everyone’s lips, but there is no doubt that most people (if not everyone) know Denim, the fabric of which jeans are made. Despite this, few people know how this fiber is composed, and especially the variants that characterize it. Let’s see them together. Characteristics of Denim Denim is made … Read more
Apple, pear, hourglass and rectangle: these are the main shapes that our body can have and that can influence the way we dress. In fact, each shape has its strengths. Let’s see which pants are best suited to our physicality. The right pant for your body shape Reverse triangle-shaped pants Characterized by a poorly marked … Read more
There are more and more clothing brands that focus on sustainability. Eco-sustainable fashion is becoming increasingly popular even in retail stores, enjoying enormous success even with consumers who previously did not care about similar issues. Each one in its own way strives to pollute less and less and, at the same time, to offer consumers … Read more
Those who are not experts in the sector might think that the price or the brand make a quality jeans, but this is not the case. The value of the denim fabric is given by some characteristics that are generally found on the label: the quality of the fabric, the weight, the type of dye … Read more
Online shopping is increasingly popular and appreciated by fashion lovers. It is no secret that most stores have a larger amount of stock online than at their physical locations, and search buttons make it even easier to find the products that you want in a minimal amount of time. In addition, e-commerces very often offer … Read more
We all love denim pants, and each of us has a favorite pair of jeans that we wish it would last forever. Think of the skinny jeans you bought a few years ago, or the ripped jeans that you love so much. So how to wash denim without damaging it? Here are the rules to … Read more
