THE PROTOTYPE DEPARTMENT: HOW SHAFT JEANS GARMENTS BORN

The creation of all our garments begins with an idea that, to be realized, requires lengthy planning. The hub of this creative journey is our Prototyping Department. That department serves as the crucial link between design and production. Prototyping starts with sketches from the design department and translates them into tangible, wearable pieces ... Read more

Special craftmanships: Matelassé

Matelassé, termine francese che significa “trapuntato” o “imbottito”, è una straordinaria tecnica tessile nota per la sua eleganza, comfort e raffinatezza. Il matelassé nasce in Francia a metà del XVIII secolo durante il regno di Luigi XVI, dove veniva utilizzato prevalentemente nella produzione di coperte e tappezzerie. La sua estetica unica ha guadagnato rapidamente importanza … Read more

Shaft Jeans, will you marry me?

Shaft Jeans, will you marry me?

Hi Denim Lover, are you wondering why a plane just passed by your favorite beach? You are in the right place. Shaft Jeans, the premium denim brand made in Italy, shoots the new “Love story” campaign on the Tuscan beaches. For the occasion, on July 23rd an airplane dating back to the period of greatest inspiration for the … Read more

Special Craftmanships: Flocking

In Shaft Jeans for three generations we have dedicated great attention and care to the research and development of new materials and special processes to embellish and make our garments unique. We use top quality artisan craftmanships in collaboration with expert Italian companies in the sector. One of these is FLOCKING, a decorative technique in … Read more

Shaft Jeans

Historic denim brand, Shaft Jeans was born in Montpellier in the 1960s and was acquired in May 2004 by the Florentine entrepreneur Francesca Bacci. Francesca Bacci had already over 20 years of experience in the family business, which for decades had been producing clothing made with American denim directly imported from Cone Mills (at the … Read more

jane birkin

Jane Birkin: Icon Of 70s Style

Actress, singer and british director french naturalized, Jane Birkin was one of the muses of the 70s fashion world. Let’s go back some of her iconic look. The most iconic look: flared jeans and t-shirt Classic seventies look, flared jeans paired with a simple t-shirt was a must-have for Jane. Of course, the cropped sweater … Read more

fashion

Pants And Style: When Personality Meets Fashion

La moda è espressione della nostra personalità, dobbiamo assecondarla. Non è quindi certo che un capo che ci calza alla perfezione possa essere quello giusto per noi. Vediamo quali pantaloni indossare in base al nostro stile. Classico elegante Se, nonostante tu viva nel secolo della tecnologia e dell’innovazione, la tua più grande aspirazione è andare … Read more

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