Hand cutting: from the rag to the garment in being

Il taglio a mano è sicuramente una delle fasi delicate e fondamentali per la buona riuscita di un capo.  Il tagliatore da ogni pezza ricava un quadrato 50×50 assegnando lo stesso codice alla pezza ed al quadrato, poiché il rientro dopo il lavaggio deve essere calcolato per ogni pezza, poiché esse non possono aver effettuato … Read more

Celebrities wear Shaft

Celebrities wear Shaft

Shaft è la prova che la tradizione può essere reinventata, senza mai perdere la sua anima. Da sempre, le celebrities hanno scelto di indossare i nostri capi, non solo per l’innegabile fascino del vintage rock che ci contraddistingue, ma perché sentono una profonda connessione con l’anima del nostro brand. Siamo un ponte tra passato e … Read more

Bottone iconico Shaft

Shaft iconic button

The iconic Shaft button, shaped like a flower, is our main distinguishing symbol, synonymous with craftsmanship, quality and Made in Italy. The flower button was first adopted for Shaft Jeans collections in the 1970s by the brand's previous French owner, and we have been reintroducing it for about ten years now, ... Read more

THE PROTOTYPE DEPARTMENT: HOW SHAFT JEANS GARMENTS BORN

The creation of all our garments begins with an idea that, to be realized, requires lengthy planning. The hub of this creative journey is our Prototyping Department. That department serves as the crucial link between design and production. Prototyping starts with sketches from the design department and translates them into tangible, wearable pieces ... Read more

Special craftmanships: Matelassé

Matelassé, termine francese che significa “trapuntato” o “imbottito”, è una straordinaria tecnica tessile nota per la sua eleganza, comfort e raffinatezza. Il matelassé nasce in Francia a metà del XVIII secolo durante il regno di Luigi XVI, dove veniva utilizzato prevalentemente nella produzione di coperte e tappezzerie. La sua estetica unica ha guadagnato rapidamente importanza … Read more

Shaft Jeans, will you marry me?

Shaft Jeans, will you marry me?

Hi Denim Lover, are you wondering why a plane just passed by your favorite beach? You are in the right place. Shaft Jeans, the premium denim brand made in Italy, shoots the new “Love story” campaign on the Tuscan beaches. For the occasion, on July 23rd an airplane dating back to the period of greatest inspiration for the … Read more

Iconic Fits: Lola

Fashion changes, icons remain Every season Shaft Jeans offers a vast collection of garments, made up of new items and classics that have now become icons of the brand. One of the most iconic models is the Lola. Lola is a mid-rise bootcut jean with the classic 5 pockets, double stitching and metal button. … Read more

Special Craftmanships: Flocking

In Shaft Jeans for three generations we have dedicated great attention and care to the research and development of new materials and special processes to embellish and make our garments unique. We use top quality artisan craftmanships in collaboration with expert Italian companies in the sector. One of these is FLOCKING, a decorative technique in … Read more

Shaft Jeans

Historic denim brand, Shaft Jeans was born in Montpellier in the 1960s and was acquired in May 2004 by the Florentine entrepreneur Francesca Bacci. Francesca Bacci had already over 20 years of experience in the family business, which for decades had been producing clothing made with American denim directly imported from Cone Mills (at the … Read more

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