Hi Denim Lover, are you wondering why a plane just passed by your favorite beach? You are in the right place.
Shaft Jeans, the premium denim brand made in Italy, shoots the new “Love story” campaign on the Tuscan beaches.
For the occasion, on July 23rd a plane dating back to the period of greatest inspiration for the brand, the 70s, will fly over the coast between Forte Dei Marmi and Viareggio, accompanied by a banner with the writing: Shaft Jeans, will will you marry me?
It is no coincidence thatLove storyis a campaign designed to celebrate love in all its forms and will be shot in one of the places in the heart of the brand.
In fact, it was in Forte dei Marmi that Shaft Jeans opened its first flagship store in Via Roma 3 this spring, consolidating the years of particular growth for the brand.
Love, the protagonist of the new campaign, will be told through images that evoke the classic Italian summer, that of clothes drying in the sun, that of children's amazement when a plane passes by, that of a couple embracing in seashore.
It will be a day to once again celebrate the “Love story” indissoluble between the brand, sustainability and Made in Italy. The garments are characterized by a continuous search for style, advanced production techniques but also by a return to the past with handmade embroidery.
The plane will fly on July 23rd from 12pm to 1pm between Viareggio and Forte dei Marmi.
La collezione estiva è disponibile online sul sito shaftjeans.it, and obviously in the brand new store in Forte dei Marmi.
