Jeans, given its robustness, was born as a fabric for work trousers. During the 1950s this assumes an iconic value thanks to the Hollywood stars who start wearing it: an example was James Dean in “Rebel Without a Cause” by 1955 but also Marylin Monroe, who in 1952, playing Peggy, interpreted “Clash by Night”.

The Story

Peggy is a small-town girl working at a fish can factory and the girlfriend of Joe Doyle. She is unconventional, indeed she is looking for more than marriage and being a dutiful wife. When Joe’s sister, Mae, returns home after having failed to fulfill her big ideas in the big city, Peggy instantly feels a connection with her – her right to being independent, to having her own dreams, to laying down your own rules and abiding by them rather than society.

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Jeans: a Symbol of Rebellion

In her straight-cut blue jeans, white cropped top and sneakers, Peggy does not only represent youth, but a free and modern personality, breaking away from conventions and parents’ old ways.

In those years, in fact, jeans represented a real symbol of rebellion against social conventions. These were the years in which there was a huge spread of this garment among teenagers.

Marylin generally wore the model that is now called Mom: high-waisted trousers with a straight leg that tightens at the ankle and a rigid, non-stretch fabric.

Jeans models that seem to be the iconic Mom model are our Baloon models, available in our shop.

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