Flare Jeans Story: A Trend That Returns

There are rumors that flare jeans are coming back, but is that true? The answer is given by the latest collections of the major designers, where jeans and wide-leg trousers are popular in the most varied fabrics, models and colors. So what is said about fashion is true: it works cyclically. This means that fashion always returns. Do you want to know the story of flare jeans to see where, or rather, when they come from?

The Flare Jeans From The Origins

With “flare jeans” we mean any model with a wide leg, whether it’s a bootcut or flared trousers. The latter are the first to spread in 1800, thanks to the navy. Yes, American sailors were the first to adopt flared jeans more for practicality than for fashion. The reason is that the wide-leg trousers made it easier to grab a man who fell overboard, but also made it easier to put on the boots and remove the pants when they become wet. Pictured is a South Carolina sailor in 1864.

flare jeans sailor
Photo credits theguardian.com

The Pinnacle Of Fame: The 60S And 70s

Since their debut during the nineteenth century, flare jeans have had only a brief recognition in the 1920s, but the pinnacle of fame came in the 1960s and 1970s. It is no coincidence that in today’s mentality, flared trousers are associated with the hippy era.

As early as 1960, young people began to develop unconventional thinking. As a sign of protest against the army, nonconformist youth apply flowers and colorful designs to their trousers, making them the symbol of the “flower children” movement.

Famous people like Cher and Sonny, Twiggy, Mick Jagger and Jimi Hendrix have played an important role in popularizing flare jeans. As early as 1965, music stars showed off flared trousers, making the look famous in the United States.

cher-e-sonny
Photo credits theguardian.com

In the 1970s, fame was global thanks to music stars. One example is Dave Hill, the guitarist of the rock band Slade, who was wearing his flare jeans at the beginning of the decade.

In 1974 another European band, Abba, after winning Eurovision in England, also showed off with classic silver boots and flared jeans with flowers and geometric patterns.

Abba flare jeans
Photo credits theguardian.com

In these years, flare pants entered the fashion of ordinary people, becoming the symbol of jeans of the 70s.

The temporary decline

The 1980s saw a decline of wide-leg trousers moving to straighter cuts and skinny models.

We see a comeback of flare jeans in the fashion of the 90s. In this decade the wide leg is no longer so wide and flare jeans are called bootcut. These remained popular until the early 2000s, when the slimmer jeans came back into fashion.

As we said, fashion is cyclical. In fact, the last few years have seen a comeback in the popularity of bootcut and flare jeans, bringing a touch of vintage to our style.

Take a look at the flare and bootcut jeans and trousers from our new collection, inspired by 70s fashion.

 

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