THE PROTOTYPE DEPARTMENT: HOW SHAFT JEANS GARMENTS BORN
The creation of all our garments begins with an idea that, to be realized, requires lengthy planning. The hub of this creative journey is our Prototyping Department. That department serves as the crucial link between design and production. Prototyping starts with sketches from the design department and translates them into tangible, wearable pieces... Read more
Special craftmanships: Matelassé
Matelassé, a French term meaning “quilted” or “padded”, is an extraordinary textile technique known for its elegance, comfort and refinement. Matelassé was born in France in the mid-18th century during the reign of Louis XVI, where it was mainly used in production of blankets and upholstery. Its unique aesthetic quickly gained prominence ... Read more
Shaft Jeans, will you marry me?
Hi Denim Lover, are you wondering why a plane just passed by your favorite beach? You are in the right place. Shaft Jeans, the premium denim brand made in Italy, shoots the new “Love story” campaign on the Tuscan beaches. For the occasion, on July 23rd an airplane dating back to the period of greatest inspiration for the … Read more
Size guide: how to find the right size for your online shopping
To continue improving the user experience on our website, we have launched our new Size Guide page. This innovation aims to make online shopping more pleasant, thorough and personalized than before, reducing uncertainty in choosing the size to a minimum. Finding the right size has always been a challenge in the world of… Read more
Iconic Fits: Lola
Fashion changes, icons remain Every season Shaft Jeans offers a vast collection of garments, made up of new items and classics that have now become icons of the brand. One of the most iconic models is the Lola. Lola is a mid-rise bootcut jean with the classic 5 pockets, double stitching and metal button. … Read more
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Special Craftmanships: Flocking
In Shaft Jeans for three generations we have dedicated great attention and care to the research and development of new materials and special processes to embellish and make our garments unique. We use top quality artisan craftmanships in collaboration with expert Italian companies in the sector. One of these is FLOCKING, a decorative technique in … Read more
Shaft Jeans
Historic denim brand, Shaft Jeans was born in Montpellier in the 1960s and was acquired in May 2004 by the Florentine entrepreneur Francesca Bacci. Francesca Bacci had already over 20 years of experience in the family business, which for decades had been producing clothing made with American denim directly imported from Cone Mills (at the … Read more
Belmondo: a Fashion Actor
Heartbreaker of the Seventies, Jean Paul Belmondo left us some days ago. He was one of the most iconc actor of the movement called “Nouvelle Vague”: realism, challnge and novelties are the main characteristcs of this way of act. In particular, in the famous film “A’ bout de souffle” he challeged any cinema’s rules looking … Read more
Color Harmony: To Each His Own Color
Cold or warm, dark or light colors: not all shades are suitable for us; some enhance our figure and others penalize it. To understand which colors is the best for you, we must rely on color harmony, that is the study of the colors that give us the most. Each of us, according to our … Read more
Jane Birkin: Icon Of 70s Style
Actress, singer and british director french naturalized, Jane Birkin was one of the muses of the 70s fashion world. Let’s go back some of her iconic look. The most iconic look: flared jeans and t-shirt Classic seventies look, flared jeans paired with a simple t-shirt was a must-have for Jane. Of course, the cropped sweater … Read more
Denim Shirt: A Must-Have In The Female Wardrobe
The shirt is often considered an elegant garment to be worn only for special occasions. If we are interested in wearing the shirt, then we can consider the one in jeans. Let’s see how to match the shirts and which are the most suitable for each physicality and occasion. Tone-on-tone denim One of the most … Read more
Fabrics And Summer Heat: Which One To Choose
Summer has now arrived, and with it, in addition to the beautiful days to spend outdoors, the scorching heat has arrived. Let’s find out how to deal with it with taste fabrics. Cotton: the king of fabrics One of the most used fabrics in the world is definitely cotton. Versatile and comfortable fabric, it is … Read more
Natural Dyes: How Tricolor Dyes Were Obtained In The Past
For Italy this year, and more particularly this week, have been very important. To honor the victory of the “Azzurri” too, we have decided to retrace the history of the colors of our flag (green, white and red) but in a fashion key. Green Symbol of hope, this color, being a secondary color, in the … Read more
Raffaella Carrà: Icon of Music and Style
Showgirl, dancer and singer, Raffaella Carrà, who sadly left us on July 5, was a true icon in the panorama of the Italian show business. His way of doing things and her style were not only iconic but also revolutionary. Navel exposed It was in 1969 that, as presenter of Canzonissima alongside Corrado, Raffaella appeared … Read more
Curvy Pants: How to Wear Them to Feel Valued
It is not true that those who are curvy cannot wear jeans, especially if they are tight. The important thing is to know how to match the trousers in the right way so that you can enhance yourself. The fashion of the moment: palazzo jeans Soft and straight on the legs, the palazzo trousers are … Read more
The History of Shorts
Although they may seem like a recent invention, shorts were born in the late nineteenth century. Initially they were used as a garment for schoolchildren’s uniforms; only in the twentieth century they become part of the adult wardrobe. Their evolution The first woman who wore shorts was the tennis player Alice Marble in 1933. This … Read more
Indigo: The Dyeing of Jeans
When we talk about “blue jeans” today, each of us has a clear idea of ??what color we are referring to. By now this is a real iconic color, like “mint green” or “blue sky”. Not everyone knows the story behind this color: in fact, jeans, being made of cotton, would be white; the classic … Read more
Friends: The Perfect Jeans For Each Character
One of the most popular television series, not only in the nineties, is definitely Friends. The series tells of the adventures (and misadventures) of six young friends from New York. Each of them has a very different personality from the others, and this is reflected in the way they dress. Let’s see which Shaft pants … Read more
Pants And Style: When Personality Meets Fashion
Fashion is an expression of our personality, we must go along with it. It is therefore not certain that a garment that fits us perfectly can be the right one for us. Let’s see which pants to wear based on our style. Elegant classic If, despite you living in the century of technology and innovation, … Read more
Cotton: History And Processing
The history of cotton goes back thousands of years. The first signs of its presence date back to 9000 years ago. It was in that remote period that the first seeds of the plant were found in the Indus valley. It is a plant found on many continents, including America, where the Maya, the Aztecs … Read more
Shorts: The Most Suitable Models For Every Body Type
The heat is approaching, and with it the desire to uncover the legs. The undisputed protagonists of the summer season are therefore the shorts. There are different shapes, lengths and materials. Let’s see them together and understand which model is best suited to each body. 1. Bermuda When we want to wear shorts without sacrificing … Read more
Seventies: Fashion Against The Current
The Seventies were a very complex decade on a historical level. The Cold War brought a climate of economic and political uncertainty. At the same time it was the decade of some great social revolutions: it was on December 18, 1970 that the divorce law came into force. Furthermore, feminist protests and protests for equal … Read more
Denim Day
Violence against women is today one of the hottest issues on which we must clash and focus our attention. Denim Day was born with the intention of fighting so that this cruel gesture can become a distant memory. How it was born The initiative was born as a sign of protest against a sentence of … Read more
Sustainable Denim: How To Fight Pollution And Fast Fashion
The world of fashion is not always eco-sustainable: very often, in fact, thousands of liters of water and chemical dyes rich in heavy metals are used to produce an item of clothing. Moreover, these forms of pollution are accompanied by a waste of clothing: we are talking about fast fashion, or “disposable” garments. Despite this, … Read more
Chinos Model: From Origins To Fashion Garments
Today it is one of the trendy models in both the male and female wardrobe, but the origins of this model are so far from fashion world: we are talking about the Chinos model, a real must in the wardrobe of fashion lovers. The origins The origins of this model are very distant from the … Read more
Marlon Brando: A Sex Symbol Of Style
In the Hollywood scene, we find iconic characters who are often remembered for their nature, for their beauty, but also for their way of dressing. An example is Marlon Brando, the sex symbol of the 1950s: his style? Leather jacket, white T-shirt and of course a pair of jeans. His history Born in Omaha, Nebraska, … Read more
Denim Trends 2021: From The Total Look To Great Returns
As the famous designer Mary Quant would say “jeans are the greatest invention of all time”: actually, jeans have always and (perhaps) forever been part of the wardrobe of everybody: young and old, low cost or luxury, casual or elegant, each of us can find the right jeans for every occasion and for any age … Read more
Men’S Jeans: All Models For a Perfect Look
Denim trousers are a real must have in the male wardrobe: not only for a casual look, but, with the right combinations, they are suitable for the most varied activities. Let’s see the most suitable models for every occasion. For a comfortable look For an everyday, comfortable and versatile look, we must choose jeans models … Read more
Amelia Bloomer: Fashion Activist
There were many women who in the past, with their actions, revolutionized women’s fashion. One of these was Amelia Bloomer, the one who first created a pair of women’s trousers. Biography Amelia was born in New York in 1818. She was educated in a local school and in 1840 she married Dexter Bloomer, a journalist … Read more
Women And Pants: a Struggle For Gender Equality
Although today trousers are an extremely popular item of clothing in the women’s wardrobe, for many centuries, it was considered scandalous to wear them. Let’s retrace the story of how women, after many struggles and courage fights, were able to freely wear this garment. The birth of trousers The first forms of trousers date back … Read more
MARYLIN MONROE: AN ACTRESS IN DENIM
Jeans, given its robustness, was born as a fabric for work trousers. During the 1950s this assumes an iconic value thanks to the Hollywood stars who start wearing it: an example was James Dean in “Rebel Without a Cause” by 1955 but also Marylin Monroe, who in 1952, playing Peggy, interpreted “Clash by Night”. The … Read more
Denim: All Types
Fashion is not a topic on everyone’s lips, but there is no doubt that most people (if not everyone) know Denim, the fabric of which jeans are made. Despite this, few people know how this fiber is composed, and especially the variants that characterize it. Let’s see them together. Characteristics of Denim Denim is made … Read more
Jeans In The Decades
Everyone has at least one pair of jeans in their wardrobe. This iconic garment, which made the history of twentieth century fashion, has changed shape and model over the years: from flared trousers, to skinny trousers, from high-waisted to low-waisted models, let’s see how jeans have changed shape in the decades... Read more
Body Shape: Which Jeans Is Best For You
Apple, pear, hourglass and rectangle: these are the main shapes that our body can have and that can influence the way we dress. In fact, each shape has its strengths. Let’s see which pants are best suited to our physicality. The right pant for your body shape Reverse triangle-shaped pants Characterized by a poorly marked … Read more
Zodiac Signs: To Each One His Own Perfect Jeans
Zodiac is a cool topic because either you believe it or you don’t believe it, there is no middle way. In fact, there are those who look forward to the horoscope of their sign every month, every week, every day to find out what their future will be like. True, even the experts admit that this … Read more
Cher: Icon Of Music And Style
To call her just a singer is as reductive as it’s wrong. True, her musical career is what made her famous 50 years ago, and even today, but when we talk about Cher we also remember her films and especially her looks. She has been an undisputed style icon from the very beginning, thanks to … Read more
Bell Bottom Story: Symbol Of Youth And Rebellion
Today the bell bottom pants are essential in every women’s wardrobe. This model, snug on the thighs and wide from the knee down, enhances the silhouette and slims even those who do not have a particular. Flared or bell-bottom jeans are an icon during the 70s, wore by hippies and bohemians aimed at non-conformism and … Read more
Organic Denim: This Is How Fashion Can Be Sustainable
There are more and more clothing brands that focus on sustainability. Eco-sustainable fashion is becoming increasingly popular even in retail stores, enjoying enormous success even with consumers who previously did not care about similar issues. Each one in its own way strives to pollute less and less and, at the same time, to offer consumers … Read more
Flare Jeans Story: A Trend That Returns
There are rumors that flare jeans are coming back, but is that true? The answer is given by the latest collections of the major designers, where jeans and wide-leg trousers are popular in the most varied fabrics, models and colors. So what is said about fashion is true: it works cyclically. This means that fashion … Read more
Denim Icons: The Stars of The 60s
We told you the story of denim and how jeans have become a must-have in every wardrobe. Over the years denim garments have gained more and more fame, it is also thanks to the several stars who have worn them and have made them a lifestyle. One of the first icons of denim was James … Read more
Gift Guide 2020 For Your Christmas Presents!
December has arrived and Christmas Day is getting closer and closer. There are those who have been carrying on with gifts for weeks, and those who always wait for the last minute. Despite the difficulties that 2020 has brought into our lives, we still have at least one certainty: being close to the people we … Read more
The Denim Of Tomorrow: Interview With Letizia Palchetti Tosi
Below is the interview with Letizia published on SUPER, the digital platform owned by Pitti Immagine, a leader company in the organization of trade fairs, communication events and in the world of fashion. You can find the interview in Italian at this link. Impalpable and careful to the environment. Word of Shaft Jeans Shaft Jeans … Read more
How To Recognize Quality Denim: Here’S What You Have To Know
Those who are not experts in the sector might think that the price or the brand make a quality jeans, but this is not the case. The value of the denim fabric is given by some characteristics that are generally found on the label: the quality of the fabric, the weight, the type of dye … Read more
Shaft Loves Women: Vittoria Hyde
#SLW: interview with a Rock’n Roll lover Hi Vittoria, tell us what are you doing? I have a program on DeeJay radio called Night CALL for the people of the night. And the new “Vittoria and The Hyde Park” album is about to be released. The new single is called Never Too Much. What is … Read more
Size Guide: Tips To Find Out The Right Size For You
Online shopping is increasingly popular and appreciated by fashion lovers. It is no secret that most stores have a larger amount of stock online than at their physical locations, and search buttons make it even easier to find the products that you want in a minimal amount of time. In addition, e-commerces very often offer … Read more
Shaft Loves Women: Vera Alvigni
#SLW: interview with a digital pr in fashion and yoga Hi Vera, tell us what are you doing? I deal with DIGITAL PR. From editorial projects on social media to the production of events for fashion and yoga, my biggest passion. What is the part of your job that you like the most? I love … Read more
Japanese Denim: Why Is It The Best on The Market?
Japanese denim is more and more loved and popular, not only by true connoisseurs of this canvas, but also by those who love to wear beautiful and quality jeans. But why is Japanese denim considered the best on the market? First of all we specify that even if Japanese denim is considered a very high … Read more
Shaft Loves Women: Marina Cacciapuoti
#SLW: interview with the founder of Italy Segreta Hi Marina, tell us what are you doing? I created an Italy life style brand called Italy Segreta. A brand that can bring abroad and enhance all that is beautiful and authentic in Italy. What is the part of your job that you like the most? Everything… Read more
How To Wash Denim: Tips To Avoid Damages
We all love denim pants, and each of us has a favorite pair of jeans that we wish it would last forever. Think of the skinny jeans you bought a few years ago, or the ripped jeans that you love so much. So how to wash denim without damaging it? Here are the rules to … Read more
Shaft Loves Women: Licia Florio
#SLW: interview with a woman who chooses mindful objects and finds meaning in the ordinary. Hi Licia, tell us what are you doing? I started 10 years ago with a shoe brand, which bears my name. Now it is also a collection of Soft Sport and Nail Polishes. What I like to do is make … Read more
Story Of Denim: From Origins To Fame
Denim are today the best-selling garment in the world. This fame is mainly due to their versatility, both thanks to several occasions of use and the variants in which it is found on the market. Let’s see together the story of denim, the fabric that made Shaft Jeans a renowned brand in the world of … Read more
Denim Icon: James Dean In “Rebel Without A Cause”
A movie for 50s young people Speaking of denim icons, we cannot fail to mention James Dean and his distinctive style in the film that made him famous, “Rebel without a cause”. The famous 1955 film tells the story of three young guys with different but very similar family situations who find themselves united in … Read more
Shaft Loves Women: Annalisa Morzone
#SLW: INTERVIEW WITH THE CEO OF ATELIER 712 HELLO ANNALISA, TELL US WHAT YOU DO WITH YOUR LIFE I am basically a creative person, I need a thousand stimuli and to see as many things as possible. I design and make jewels for my brand Atelier 7|12, a project of my own. This means doing research, dealing with my clients who… Read more
Shaft Jeans: Our Story and Manifesto
From France to Italy Today Shaft Jeans is an important benchmark in Made in Italy premium denim business. Let’s see together the story and the manifesto of the company. The brand was born in 1964 in Montpellier, exactly from a French craftsman named Mr Shafir. At the beginning of 1968 the brand arrived in Italy during a period of social … Read more
