In a unique combination of music, fashion and culture, Shaft celebrated its creative spirit by participating as a sponsor in “El Galactico”, the extraordinary event curated by Vivo Concerti and the band that symbolises Italian indie: Baustelle. The event was held in an iconic location, the Amphitheatre delle Cascine in Florence, on 1 and 2 June 2025.
For the occasion, Shaft created a pop-up that spoke the language of the audience present: a perfect balance of style and music.
The stand, designed to welcome and surprise, hosted selected vintage garments and an exclusive merchandise capsule created in collaboration with Baustelle.
The enthusiasm was tangible: more than 500 temporary tattoos inspired by the visual universe of the event were produced in just two days.
A symbolic but powerful gesture that turned each participant into a temporary brand ambassador. The shared energy fuelled a moment of authentic and memorable brand experience, in which Shaft was able to go far beyond a mere commercial presence.
The event was attended by influencers connected to the world of music to whom we gave a complete experience, in attendance were: Sophia Lippi, Erica Vitulano, Sara Marino and Isabella Franchi.
The content resulting from these moments organically amplified the visibility of the event, bringing qualified traffic to our digital channels.
The El Galactico experience represents a significant chapter in Shaft's narrative.
No longer just a brand, but a reality that lives close to the artists and supports the industry.
A solid and distinctive positioning, strengthening the bond with the public through authenticity, beauty and participation.
