Our first flagship store is in Forte dei Marmi, at Via Roma 3, right in the heart of this iconic destination.
The choice of this location is no accident: Forte dei Marmi has always been a symbol of elegance and sophistication, a favorite destination for the wealthy elite of Milan and Italy.
An exceptional showcase, therefore, for the Florentine brand that wanted to stay close to its roots for the opening of its first flagship store.
The store, designed by the architect Bernardo Tori and Associates of Florence, is distinguished by its bright and innovative design. The light and bright colours recall the cabins of bathing establishments, creating a relaxing and refined atmosphere.
Our sales experts are highly qualified and ready to offer personalized advice and help customers choose the perfect outfit for any occasion.
In its early years, the store has hosted numerous pop-up shops featuring major brands, such as Crida, the high-fashion brand by Cristina Parodi and Daniela Palazzi.
The opening of the Shaft shop in Forte dei Marmi represents an important milestone for the brand, which strengthens its presence in one of Italy's most exclusive locations and embarks on an omnichannel strategy.
In 2024, this continued with the opening of the flagship store in Milan, to ensure a presence in Italy's fashion capital.
