Shaft iconic button

The iconic Shaft button, shaped like a flower, is our main distinguishing symbol, synonymous with craftsmanship, quality and Made in Italy.

The flower button was first adopted for the Shaft Jeans collections in the 1970s by the previous French owner of the brand, and we have been reintroducing it for about ten years now, thanks to its presence in the archives of the collections we inherited from the previous French ownership.

From that moment we decided that flower button was our recognizable and distinctive symbol because with its design it perfectly reflects our 1970s Hippie DNA.

The button originates from zama, nickel free, depicting a ten petal flower with the outline embossed e pistillo verniciato di turchese.

Seeing the numerous appreciations of our jewel button, over time some color variants have been added according to seasons and style choices: for example, winter collections have a gold flower with a coral-colored center, other variants see a brass-colored corolla with an onyx-colored hemisphere in the center; personalizing them with our brand name engraved.

Tradition, craftsmanship and creativity are of great value to us; in fact, we were the first to put a jewel button on women's denim pants, giving more richness and distinction to the garments.

Shaft is a brand that knows how to look to the future without forgetting the past.

Our buttons with all the accessories, small masterpieces of design, are tangible proof of this philosophy.

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